Product Design and UX Research
Figma, Framer, Midjourney, and Photoshop
Family Sage, 2024
Partnered with technical founder/CEO to design & build E2E mobile experience, marketing website, and social ads for beta launch in 3 months
Background
Family Sage was founded in 2024 to address the lack of infrastructure and tools for families who care for a loved one, and the anxiety and depression that can come with it.
Family Sage offers a product specifically built for caregivers to foster connection, share insights, and provide professional support to increase success and balance as a caregiver.
Problem definition
Community is a place within the Family Sage platform for caregivers to meet, chat, learn and share — the core product experience.
You can initially think of Community as a dedicated slack or discord channel, with features to promote additional engagement and foster stronger connection amongst users.
User needs
Promoting engagement
After conducting a handful of interviews with caregivers and aging professionals, and observing Facebook community group behaviors, I established 3 primary user groups by caregiving experience, needs and motivations, and community engagement type.
These user segments were key to ensuring our MVP would provide value and drive engagement for each user segment when joining.
Consumers
Observe & listen
Ask questions
Gain insights & resources
Pick up techniques & skills
Connect & relate to others
Answer questions
Share insights & resources
Expand techniques & skills
Support others
Celebrate milestones
Creators
Answer questions
Provide insights & resources
Run sessions
Offer additional services
Solution definition
The base features of community are likely not that compelling as a standalone app but necessary functionality for our community.
To meet our rapid timeline we leveraged a 3P library called Steam which already had a lot of the core features we needed, unlocking more time for the custom features that would differentiate our product in the market.
Core functionality:
Compose and post messages, text and image
Emoji reactions
Threaded reply
Content moderation
