Project leadership & Design management
Spreadsheets, Talkdesk, Figjam, Figma
Honor, 2023
Managed and supported solo Product Designer in manual pilot & initial product launches, filling in gaps in PM, Ops, and Design to successfully test and iterate a new staffing model.
Background
Honor…
Honor…
Problem definition
Optimizing schedules at a market level
Community is a place within the Family Sage platform for caregivers to meet, chat, learn and share — the core product experience.
You can initially think of Community as a dedicated slack or discord channel, with features to promote additional engagement and foster stronger connection amongst users.
User needs
Promoting engagement
After conducting a handful of interviews with caregivers and professionals, I joined existing fb community group to observe community behaviors. From there I established 3 primary user groups by caregiving experience, needs and motivations, and community engagement type.
These user segments were key to ensuring our MVP would provide value and drive engagement for each user segment when joining.
Consumers
Observe & listen
Ask questions
Gain insights & resources
Pick up techniques & skills
Connect & relate to others
Answer questions
Share insights & resources
Expand techniques & skills
Support others
Celebrate milestones
Creators
Answer questions
Provide insights & resources
Run sessions
Offer additional services
Solution definition
The base features of community are likely not that compelling as a standalone app but necessary functionality for our community.
To meet our rapid timeline we leveraged a 3P library called Steam which already had a lot of the core features we needed, unlocking more time for the custom features that would differentiate our product in the market.
Core functionality:
Compose and post messages, text and image
Emoji reactions
Threaded reply
Content moderation
Solution definition
In the MVP we included a few advanced features to create value beyond what commonly exists on other social platforms.
Our goal was to see value of these features through higher engagement frequency or session duration, higher user retention, etc.
Advanced
Impromptu group audio sessions for members of the community. A member can initiate a live session, invite others to attend (push notifications), and hangout and converse.
Advanced
A scheduled session is a live audio session planned for a specific date/time, and can be recurring. These sessions are advertised within the community feed and in list form for user to see how many others are attending, sign up for a session, and receive push notifications.
Advanced
Community moderators can create a recurring post to spur additional engagement and sharing.
Welcome posts, prompts for insights, new sessions added etc.
We launched our beta in September 2024, running social media ads to drive downloads with strong onboarding completion and initial engagement stats.
After 2 weeks we had enough concentrated users around autism to build our our first sub-community for autism.
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