I grow designers into leaders— able to set strategy as well as a high bar for the user experience.

I grow designers into leaders— able to set strategy as well as a high bar for the user experience.

I grow designers into leaders— able to set strategy as well as a high bar for user experience.

I lead teams that build a deep connection to both users and the business, and deliver work that drives impact.

I am a hands-on leader, which allows me to provide actionable, practical coaching and ensure high quality experiences down to the details.

  • Skilled at her job and someone you want to hang out with. A rock, a teacher, and a friend.

    Rose Kue

  • No matter the challenge she's full of perspective and ready to put pen to paper with you to work through it.

    Jessie Kamachaitis

  • Watching her grow, shape, and inspire a talented team of 16+ designers, as well as impact the entire organization, has been inspiring.

    Kim Sullivan

  • Earnest interest in her team as people, creating deep and lasting relationships that go beyond a typical manager.

    Caleb Duren

01 Leadership Approach

Clear process, checks & balances

Clear process, checks & balances

Clear process, checks & balances

There's a process each member of my design team follows to solve a problem for the business. First developing a deep understanding of their core business metrics and what's driving them including any key user or business context, aligning on the high impact problem to solve next, developing a vision and initial solution, and following up on learnings with further iteration.

As the Head of Product Design & UX Research, I check in on each of these steps to ensure the project is on track. But I often play a larger role in the strategic alignment on what problem to solve and why, as well as later on in finalizing a solution by critiquing and refining designs.

02 Design Principles

Deliver impact, stay connected

Deliver impact, stay connected

Deliver impact, stay connected

Designers on my team are expected to be deeply connected to the core business and user needs, question if we're solving the right problem, and utilize their creativity to deliver impact beyond a Figma mock.

I also believe in a highly collaborative design practice, with all Designers embedded in their cross-functional teams, pairing with PM & DS on strategy and vision, Eng on problem solving and execution, and PMM and Marketing on brand and UX cohesion.

03 Design Review Process

Objective feedback, simplified experiences

Objective feedback, simplified experiences

Objective feedback, simplified experiences

I've too often seen project teams and Designers lose themselves in the complexity of a project, focused on designing for constraints and edge cases, leading to fractured and unintuitive experiences. That is why, beyond a regular and inclusive design critique, I make time to do deeper design reviews on key initiatives.

In these meetings Designers wallk me through their thinking in more detail, and I probe as someone who has the strategy context but who is not overly constrained by the details. From there, I help designers see their decision-making through a more objective lens and better take on a new user POV to radically simplify and streamline the design solution.

Want to learn more?

Want to learn more?

I'd be happy to walk through my leadership playbook in more detail once we connect, feel free to reach out on Linkedin.

© Olivia Anderson 2025